Client notes
What changed on the listing after the walkthrough
These notes name the assessment and a specific pairing or window. They are not scores. One of them records a briefing that arrived with news the merchant did not want.
They told us the toner-and-serum set was really a discounted toner. The serum only joined when we advertised 30 percent off the pair, and even then the standalone toner listing still outsold the combo on search. We split the set before 3.3 and kept the gift sachet on the moisturiser instead.
The half-day in Ipoh was slower than I wanted. We spent an hour on whether the wasabi mix belonged with the seaweed or with the nuts. I left with a pairing sheet I could hand to the listing intern the same afternoon, including three SKUs we agreed should never share a thumbnail.
The 9.9 brief arrived on a Thursday and told us to sit two mop-and-refill combos out of the sale because the refill was already cheaper as a standalone. We did not love being told to drop listings we had photographed, but the remaining four combos did not need a last-minute price cut to keep pace with the window.
The ledger is a PDF and a call, not a login, which is what we asked for. After two quarters they flagged that our CNY gift tin was training customers to wait, and we now run that tin only in January. The rest of the year the same teas sell as ordinary pairs.
A longer story
Household goods, 9.9, and two mop combos that sat out
Siti’s team had photographed six mop-and-refill pairings for 9.9. The Campaign Window Briefing, booked ten days out, used the previous 6.6 extract as the comparable window. Two of the six showed the refill already cheaper as a standalone in ordinary weeks; the combo discount would have been a cut on an item that did not need the mop thumbnail to move.
They sat those two out. The remaining four kept their depth. Siti still wishes the photographs had not been commissioned first. We now ask, on intake, whether photography is already booked, so a sit-out recommendation is not a surprise the week of the window.
The second story sits in the first testimonial: Norazlina’s toner set. After the Performance Review they split the pair, kept the sachet on the moisturiser, and did not rebuild the serum into a new combo for 3.3. Attach on the moisturiser gift was, as we had warned, almost automatic — it is a gift — but the toner listing stopped competing with itself.