Journal
Notes we wish merchants had before the next window
These pieces stay inside bundle offer performance on commerce apps: how pairings are read, how windows mislead, and what to export before a first review. They are not general merchandising essays.
When attach rate and discount depth pull against each other
A two-SKU bundle can look healthy on attach and still be a poor trade if the companion only joins once the discount has already given away the hero’s margin.
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Cases where the hero SKU should not lead the bundle
If shoppers already search the hero by name, putting it first on the combo thumbnail can hide the companion and turn the bundle into a quieter listing of the same item.
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Reading Shopee and Lazada windows without fitting a single sale
11.11 will flatter almost any combo. The quieter fortnight after it is where you learn whether the pairing still deserves a discount.
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Gift-with-purchase versus a true price bundle in grocery and beauty
A sachet taped to a bottle is not the same offer as two full-size SKUs sharing a struck-through price. Catalogues in Malaysia mix both, and the extracts rarely label the difference.
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What to send before a first bundle review
A clean extract with dates, SKU names as listed, bundle flags, and the advertised discount will take a review further than a screenshot of seller-centre tiles.
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